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The importance of customer loyalty.
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The importance of customer loyalty.

Customer loyalty is the act of choosing one business’s products and services consistently over that of their competitors. When a customer is loyal to one business, price or availability is not their primary driver. 

They would rather pay a little more to ensure they receive the same quality service and products they have become accustomed to.

It is therefore critical to spend time to collect enough customer data to get a reliable picture of your customer loyalty.


Read more here.


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