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Set your pharmacy up for success.
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Set your pharmacy up for success.

There is no doubt that consumer buying habits have changed over the last 12 months — spurred along by online retailers and a global pandemic. The role of the pharmacy team is to create connected, seamless experiences across digital and physical to make your pharmacy work for your customers.

So, what can independent pharmacies do to stand out from their competitors?


Own, adapt and take responsibility for business changes and evolving as conditions change. Know the market by engaging in the market and in the local community.


Define who you are and what you do – and then deliver on it. If you know your purpose, your team and you can be knowledgeable about everything in the pharmacy and be able to sell it. Play to your strengths by providing a personal interaction and building loyalty.


Professionalise by deciding the type of customer experience you want to create and putting in place the systems to deliver it. Create an environment that people want to visit – then change it to keep customers interested and engaged.


Develop your people into experts as people buy from people who know what they are talking about, and people they like.


Partner up and develop mutually rewarding relationships with suppliers, or businesses that serve and operate in the same community.


Successful retailers always observe, assess, and analyse customer experiences, engagement, competition, team training, product categories, what is working well, and what is not.


To learn more about how Australia’s largest, truly independent pharmacy network engages with members to become forward-thinking retailers, visit pharmacyalliance.com.au.



Our News
Getting your head around chronic pain.
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Getting your head around chronic pain.

While pain manifests physically, psychological treatments are important in managing chronic pain. There are a lot of factors that can affect the way that we feel pain, as well as the reason we might be feeling it.

Pain experience is influenced by my genetics, emotions, personality, lifestyle, and past experiences.


Finding the best solution for your pain is important as there are many

different treatment methods for chronic pain including medication and

physical therapy.


A lot of the time, however, pain can have a psychological root. In this case, psychological treatments such as Cognitive Brain Therapy (CBT), mindfulness or biofeedback therapy can help.


Click here to learn more about dealing with the psychological elements of chronic pain.

Our News
Five tips for selecting the right insurance policy for your pharmacy.
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Five tips for selecting the right insurance policy for your pharmacy.

Choosing the right policy is a complex process and there are many factors to consider when deciding on the right cover for your pharmacy. To help you, consider the following five tips to use when comparing insurance policies so that you can arrange insurance that’s suited to your business’s needs and risk appetite.

Start early.


The past year has been a powerful demonstration of how critical it is for Australian pharmacies to be protected against a multitude of risks. We recommend starting early when considering what cover is right to protect your business and ensure you allow both yourself and your broker adequate time to assess your current insurance arrangements. Make sure to supply all relevant information to your broker. These may include things, such as a copy of your current schedule and security and any changes to your property details.


Understand your risk appetite.


It is important to assess your business’s risk appetite or the maximum amount of risk your business is prepared to accept to attain its objectives. Review your insurance thoroughly to ensure that the limits of cover and claims excesses align with this.


The role of a broker includes being able to align your risk profile to that of a targeted insurer.


Make sure the cover level is suitable for your business.


Not all policies are the same, so it is crucial that you thoroughly review each policy’s details when comparing to ensure you choose one that is adequate for your business.


Key things to pay attention to include:

  • Limit of Liability
  • Excess
  • Inclusions & Exclusions – Each insurance provider offers different cover terms in their policies, so it is important to review these closely with your broker to confirm that the cover level is adequate for your business needs.


Don’t compare insurance solely on premium.


Although considering the price of your premium is important when comparing different policies, we recommend carrying out a side-by-side comparison of all available options before coming to a decision. Insurance providers can base a policy’s premium on the risks they take on and having a high number of exclusions can reduce these risks, which should result in a lower premium.


Work with brokers that “get” your business.


Choosing the right cover for your business can be overwhelming. Working with brokers that understand your business’ needs, can help you save time and money, assess your risks, and ensure that your insurance policy is fit for purpose. They will also look to act on your behalf and provide advocacy support in the event of a claim. Finding an experienced insurance broker, you can trust, will benefit your business in the long run in ensuring you achieve an outcome that optimally suits your insurance needs.


There is much to consider when choosing the right policy for your business and following the above tips is a great starting point. If you have any questions, please contact your insurance advisor, who can help provide a detailed breakdown of your current insurance policy.



This content contains general information and does not take into account your individual objectives, financial situation or needs.

Our News
Better retailing together.
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Better retailing together.

The aim of any pharmacy manager or owner is to maximise profit while minimising costs. Depending on the size of the pharmacy, the manager or owner is also required to deal with human resources, marketing, logistics, information technology, customer service and finance.

The team at Pharmacy Alliance provide members with simple but effective programs to set them up for success.

Pharmacy Alliance brings together a team that:

  • Understands retail business standards.
  • Understands customer behaviour in a retail pharmacy environment.
  • Uses tried and tested merchandising and promotional strategies to improve sales performance and customer loyalty.
  • Develops successful business plans to grow pharmacy profitability.


To learn more about strengthening your independence with Australia’s largest, truly independent pharmacy network, click here.

Our News
Managing pain while dispensing.
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Managing pain while dispensing.

While you are assisting customers in managing their pain, it is important that you listen to what your own body may need as well. That’s why you should take time throughout the work day to do small things to help ease any symptoms you might have.

Depending on the type of pain, taking breaks from dispensing and pacing yourself throughout the day ensures you’re not aggravating the issue. It’s also important to be realistic about what you can and can’t do, mobility-wise, and communicate with your team about tasks that you can’t take part in.


If the pain continues or worsens, make a doctor’s appointment or receive treatment as soon as you can. By getting the right treatment early on , the issue won’t need more urgent attention later on.


It’s easy to keep your focus on the customer and putting your needs aside. By striving to put yourself first, you can ensure you are able to continue serving others as best as you can.


For more information about pain management, click here.