Our News
Testimonial: Prahran Midnight Pharmacy
Posted on
Testimonial: Prahran Midnight Pharmacy

When customers walk past your pharmacy, you only have a few seconds to draw their attention. With the right look, image, product, and presentation, you can excite them and lure them in. It is important to ensure your pharmacy, and primarily its storefront, is attractive.

We are enjoying the new layout within the store – making it easier for staff and customers to navigate and access areas of the store. The movement of some of our key categories out from behind the counter, onto the shop walls should benefit sales in years to come.

 

We had some unusual shaped gondolas that were acting like roadblocks before and many important products were not visible to customers. We now have great new internal and external signage throughout.  It has made the store look brighter, fresher, and more professional. The matching category signage also assists with navigation and product selection.

 

The vivid blue on the outside of the building makes an immediate impact. We trade to midnight every day and it looks fantastic lit up under our new LED spotlights and neon signage.

 

We have received many positive comments from our customers telling us that we love what we have done with the store. Local businesses told us they loved watching the transformation over the installation week. One of our local GPs told me they love the colour choice.

 

Our loyalty rewards program is growing beyond my expectations. Hopefully, the new signage has attracted some new customers – as the building was looking pretty tired and outdated before.

 

As an owner I am also enjoying the ability to run a catalogue program where the hard work is done for us and the implementation of each catalogue is quite a simple process for my staff.

 

Daniel

Owner, Prahran Midnight Pharmacy

Our News
Join an alliance that strengthens your independence
Posted on
Join an alliance that strengthens your independence

Be part of an alliance of independent pharmacies that deliver better care. Pharmacy Alliance is a team of experts working with a network of supplier partners and member pharmacies, to simplify running independent pharmacy so they can deliver a genuine quality of care.

Our team will help equip you for success. We provide innovative and effective tools and services to pharmacies including buying, merchandising, marketing, and operations.

 

It takes understanding a pharmacy’s customers, looking at their service offering, and marketing approach that all go into making a business profitable. Something as simple as a retail makeover can transform your pharmacy into a dynamic, unique, or contemporary business that offers an in-pharmacy experience that influences the buying decision of customers.

 

Become an Alliance Pharmacy co-branded Member and we will set you up for success with a retail makeover valued up to $20,000. Conditions apply.

 

For more information, contact our Sales Team on (03) 9860 3300 or email sales@pharmacyalliance.com.au

 

Take the leap. Join an alliance that strengthens your independence.

Our News
COVID-19 Member Resources
Posted on
COVID-19 Member Resources

The increase in COVID-19 infections, particularly in Victoria, is concerning and the stage 3 restriction levels are likely to place immense pressure on pharmacies.

As healthcare professionals, we can help slow the spread of COVID-19 in Australia. The Pharmacy Alliance team is here to help members navigate through this phase of COVID-19 and continue to support members with pharmacy visits; managing stock, and supporting your customer service efforts with the necessary tools to encourage social distancing and best practice.

 

To protect ourselves and others, it is important to:
• practise good hygiene,
• practise physical distancing,
• follow the limits for public gatherings, and
• understand how to isolate if we need to.

 

Pharmacy Alliance have a range of resources that can help you, your teams and customers stay safe. These resources are available on the Member Support Hub and will be updated as new resources becomes available. Please check back regularly. Alternatively, email the Pharmacy Alliance Marketing Team for any other resource enquiries.

 

For regular updates from the Department of Health, click here.

Our News
An Alliance for Retail Success
Posted on
An Alliance for Retail Success

When customers walk past your pharmacy, you only have a few seconds to draw their attention. With the right look, image, product, and presentation, you can excite them and lure them in. It is important to ensure your pharmacy, and primarily its storefront, is attractive.

With some novel ideas, a dull window can be transformed into a dynamic, unique, or contemporary information display. The in-pharmacy experience is very crucial to the buying decision of today’s customers who usually favour brightly lit, colourful and vibrant places which are well organised as well.

 

A transformation, to be sustained and helpful, takes more than paint. It takes understanding the pharmacy’s customers, looking at the service, and marketing models which all go into making a business profitable.

 

For more information about becoming an Alliance Pharmacy co-branded Member, contact our Sales Team on (03) 9860 3300 or email sales@pharmacyalliance.com.au.